- Promoting book on social media
- What to Do First
- 8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley
- Social Media And Promoting Your Self-Published Book
- 9 UNCOMMON Book Marketing & Promotion Tips (That I've Used to Become a Bestseller)
- Reader Interactions
- How to Use Social Media to Market Your Book
- Promote your book (effectively) on social media
- Free Pre-Publishing Checklist
- How To Promote A Book On Social Media The Easy Way
- 20 Steps To Promoting Your Book On Social Media
Promoting your book on Social Media is hard work, takes time, and can be confusing. Have no fear, I have got you covered with these 20 steps to promoting your book on social media. In this article, I am sharing the top 20 social media strategies that have worked for my author clients and myself.
These social media strategies for authors and their books work. You just need to follow them. Are you ready to get started? Identifying who your target reader is is the most crucial step towards promoting your book on Social Media or any platform. Whether you are going to do online or offline marketing strategies , you need to know WHO you are targeting.
I can not stress this enough. Everyone is NOT your reader.
Promoting book on social media
Identify what type of reader your book attracts. For example, what type of age range is your reader, what books do they already read, what City or Country are they from, and what other accounts do they follow?
I have also written an in-depth blog article that shares the three steps authors can take to finding their target reader. Setting SMART goals will help ensure all of your social media strategies are aligned and working towards a goal.
What to Do First
If you have no goal, then all the work you put into promoting your book on social media will not amount to anything. By following the SMART ideal, you will be less likely to post content that is irrelevant to what your brand stands for.
As time passes by, you will reach small goals that will accumulate and help you achieve bigger goals. This will most definitely keep you in the social media game for the long run, and help your book sales skyrocket forward! Post different content related to your book on each social platform. Your audience interacts with each social media platform at different times. And if your audience follows you on each social media platform, they are going to want to see different content on each of your accounts.
Plus if you post the same content on every one of your social media platforms, it just looks like you are lazy.
You may think this might be over the top or believe that only big companies do this. Creating a content schedule will keep you on track with your content creation for social media.
8 Hints on How to Effectively Promote Your Book on Social Media by Brandon Stanley
Not only that, it will help you consistently post on your social media, which in turn leads to steady growth in followers. Surprisingly this makes a difference. Try posting at different times and see when you get the most traffic. Most likely, there will be times when most of your audience is busy at work or school. But they will simultaneously be done around the same time. Make sure you take the time to get to know your ideal reader and strategize from there. Many believe that all followers want to see is perfect content.
Followers want to see the human side of their favorite authors.
Social Media And Promoting Your Self-Published Book
Crack a joke once in a while or show them your day to day life. Explain your writing style, or share how many times you edited one chapter, or how long it took you to develop a character. Post content that is relatable to your target reader. It might take some time to connect with them on a personal level, but in the end, you will create a tribe of lasting followers and readers. Look always to seek relationships, not just followers.
Once you start growing a social media audience, brands are going to want to collaborate with you.
Your audience follows you because of who you are and what your brand stands for. Make your profile easy to navigate, and that will naturally attract more followers. The first thing users see is how your feed is laid out and the quality of your content.
9 UNCOMMON Book Marketing & Promotion Tips (That I've Used to Become a Bestseller)
People are always too quick to judge, and they will know instantly if they find your account appealing or not. Make sure you post visually appealing content you are proud of on your feed!
You took the time to establish social media accounts, so why not let the world know. Make sure all your social media accounts are interconnected! Your Facebook should lead to your Instagram, and your website should lead to all of your social media accounts! You can do this on your Facebook page about section and by using third-party apps. Apps like, Tabsite or Woobox will add custom tabs to your page.
Each of these tabs should then be linked, with an appropriate thumbnail, or to another one of your social media platforms. This will increase brand exposure. Remember always to continue to post on your social media regularly. Publishing new content at least once a day is the best strategy.
Plus, it will help organically grow your social media.
This step may be more effective than posting regularly. Start by finding other influencers, authors, and accounts that relate to your book and comment on their content. There are plenty of things you can do to grow your account organically, but once you get to a particular stage, it pays to pay. I have a secret technique on how to build a credible and highly engaged audience from zero to one thousand overnight.
Want to know? Join my newsletter, and I will email you the secret.
How to Use Social Media to Market Your Book
Eighty percent of your content should be about your brand and what you stand for. The other twenty? Anything from promotions to collaborations. Make sure your profile picture and cover photos are at high resolutions of what you want to endorse to your audience. For example, your profile picture should be a logo of your brand or if that brand is you than a high-resolution photo of yourself. Your cover photo should be an image that speaks about what your brand and book stands for.
Pro Tip: Make sure the photos are the correct dimension; that way your audience can see the whole photo without clicking into it.
Promote your book (effectively) on social media
Whether this is Instagram, Twitter, or Facebook, make sure to fill out the about section. The about section gives your audience a quick way to learn what your book is about and who you are.
Remember to also add your email and contact number! You may be tempted to automate your DM replies. But Wrong! Automated messages come across as lazy and impersonal, so take the time to write a new message for each person.
Free Pre-Publishing Checklist
Promoting your book on social media is one of the best ways to establish yourself as an expert in your field. Sharing your knowledge and advice on your social media platforms will position your and your book as an authority.
This will not only create an online audience, but journalists will also want to interview you after seeing your social media. Hopefully, these tips on how authors can use Pinterest to get more book sales helped spark some creative ideas. Remember, Pinterest is not like any other social media platform. Pinterest is more like a search engine similar to Google. As you create your Pinterest account and start adding content, make sure you drive followers and traffic back to your Amazon Page or Author website.
So that people can buy your book! Looking for more social media advice? Join my Authors only Facebook group where I will answer any of your marketing or publishing questions. Plus I am giving away my free 20 page social media guidebook that has over tips for authors in it! You really make it seem really easy with your blog post. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
How To Promote A Book On Social Media The Easy Way
Skip to primary navigation Skip to main content Skip to footer Promoting your book on Social Media is hard work, takes time, and can be confusing. So where do you begin to start promoting your book on social media? Identify Your Audience Identifying who your target reader is is the most crucial step towards promoting your book on Social Media or any platform. What media does your target reader consume and follow What other books does your target reader read? Where does your target reader live?
Create A Content Schedule You may think this might be over the top or believe that only big companies do this. Be Human Many believe that all followers want to see is perfect content. Be Active What is the easiest way to lose followers?
20 Steps To Promoting Your Book On Social Media
By being inactive. Optimize Your Profile Picture And Cover Photo Make sure your profile picture and cover photos are at high resolutions of what you want to endorse to your audience. Establish Yourself As An Expert Promoting your book on social media is one of the best ways to establish yourself as an expert in your field. Comments You really make it seem really easy with your blog post. Leave a Reply Cancel reply Your email address will not be published.