Kanye seems certain he can overtake the Jordan brand.
But when it comes down to it, does Kanye have a chance at overtaking the most popular sneaker brand of all time? We wanted to find out, so we took a look at the numbers to answer the question Buzz on social media often leads to sneaker sales.
The footwear industry, at its core, is a numbers game. When it comes to sheer volume, Jordan Brand is simply making more product than adidas.
Rappers and fashion designers have been known to drive hype and resale prices on shoes in the secondary market. Sneaker prices soar with demand, and premium shoes just cost more.
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This one is a pretty obvious marker of the David and Goliath story. Source: Forbes Source: Forbes.
Kanye himself is talking about his money woes, claiming on Feb. Michael Jordan has had no such drama, and just made the Forbes billionaire list for the second year in a row.
Source: Forbes Twitter. Yeezy vs.
Winner: Kanye Buzz on social media often leads to sneaker sales. Winner: Jordan Brand The footwear industry, at its core, is a numbers game. Source: StockX.
Winner: Even Sneaker prices soar with demand, and premium shoes just cost more. Jordan Brand is still king of the sneaker world. Sorry Kanye. We still love you.